Around here, in the Great Northwest, rhubarb patches are not very common. Most of the people who have their own patch are transplanted from somewhere in the Midwest where there is rhubarb in every rural garden.
When I was baking for the cafe in town, I added rhubarb pie to the menu. The cafe owner didn't think it would sell. She was a native Northwesterner, owned a garden nursery, was a prolific baker herself at one time, and yet never grew or baked with rhubarb. My rhubarb pies flew out of the cafe. Transplanted Midwesterners requested the rhubarb pie daily. The cafe owner then went out and planted her own patch of rhubarb to supply the cafe.
Sweet and tart. Rhuberry!