Twitter 411...

Twitter is all over the news. So we thought we would try and explain what all the buzz is about.

Twitter is the fastest growing social network in the United States, and not just among social media strategists and techie types. Moms, baby boomers and even celebrities (Ellen - Holla!) are contributing to the growth in record numbers too. And, as Twitter grows, so does the wealth of applications and tools you can use to help you search and communicate on Twitter:

Knowing how many times someone tweets about a brand or topic has value, but knowing whether those tweets are positive or negative proves much more important. One of the more sophisticated Twitter search tools to come out in the past three months is Twendz. Twendz allows you to search for a keyword, whether a topic or a brand, and see the breakdown of sentiment. Learn more at

Tweet Scan is a Twitter search engine that works in real-time. It provides a searchable index of all of the public messages on Twitter, so you can find conversations, people, and tweets relevant to you. The best part is that Tweet Scan lets you filter by keyword, author, and date and you can get the results via email. Learn more at

So.. still not sure if Twitter is for you? With Twitter, you can stay hyper–connected to your friends and always know what they’re doing. Or, you can stop following them any time. You can even set quiet times on Twitter so you’re not interrupted. Twitter puts you in control and becomes a modern antidote to information overload.

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